Chip Kidd is hilarious. I watched his TED Talk on book covers, because book covers are, well, part of my job. I review books and write my own. The book cover is the first thing people will see when they grab your book from the shelf, but it’s also the thing that can catch the attention of a digital browser. I don’t think enough people realize how important it is and that self published authors don’t invest enough in. Chip Kidd explains how he designs covers and how he translates a story to art. I love his play with slip-on covers on the hardcovers. It made me look at cover design a little differently.